Going for gold! How to create a winning learning campaign - Kate Pasterfield

A learning campaign is the antidote to ‘one-and-done’ training, enabling organisations to achieve a specific goal using a combination of tactics over time.  When you get it right, a campaign can drive employee performance; make a tangible difference to customers and impact company results.

That’s exactly what happened at global insurance brand, AXA when they worked with digital learning provider, Sponge UK to implement an innovative learning campaign to transform customer service culture. The campaign has won three major awards and achieved outstanding business results, including a 113% increase in positive customer feedback.  

In this webinar, Learning Technologies Designer of the Year, Kate Pasterfield will unpack this fascinating case study and share practical tips you can use in your own organisation.

In this session, you will:

  • Explore the elements of a successful learning campaign
  • Discover the importance of experiencing the learner’s world
  • Gather tips for uncovering knowledge and skills gaps
  • Understand the importance of embracing the long game
  • Learn how to identify the measures that matter most

Click for the recording of this webinar

See below for a PDF of the presentation and the raw text chat (needs Chrome, or other non-IE browser).

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