Launching a new LMS in a large organisation where the only experience of LMS is for compliance learning is a daunting prospect.
Without getting in to the LMS debate around 'class vending machine' etc what hints and tips can you give around building a comunications strategy to support the launching of LMS in a large org (15K+) employees
Things I'm thinking around are:
Finding our what's important to learners?
How can you sell the benefits to users? What's in it for them?
How can you shift the view that LMS is just a c"ourse vending machine" - is this even a problem for some?
How can you keep people coming back to LMS - is content king?
Can you capture hearts and minds with a standalone LMS?
Regular and varied communications to people?
Working with key business stakeholders as this is not all about L&D surely?
Do we need to get smarter at marketing tools like LMS (if you build it they won't come type of thing)?
Any thoughts on the above? I know it's a huge subject but any thoughts or shared experiences would be greatly appreciated