Achieving behaviour change – a nudge in the right direction.

Owen Rose, Managing Partner, Acteon

Does learning necessarily result in behaviour change? It may be part of the process, but most people will also need some nudges in the right direction. This presentation explores how to achieve real behaviour change with learning interventions, and shows how a novel approach to learning design helped clients like Channel 4 achieve award-winning outcomes.

• Identify the reasons why learning initiatives fail to deliver impact.
• Define the characteristics of an effective behaviour-change message
• Recognise how effective learning design can promote behaviour change

Owen Rose

Owen has been instrumental in developing Acteon’s approach to creating integrated, blended learning and communication solutions. Working with a wide range of clients in many sectors, he has honed a set of skills and tools that help ensure our solutions deliver engagement and impact. Owen has guided multiple award-winning projects, including our ground-breaking work with HC-One and Channel 4.