Creating magical content for human beings, Rebecca Trigg, Acteon

[Donald H Taylor]

Are you a human? If so, make yourself a cup of tea, grab a biscuit and join us on 21 March for a webinar about people just like you. 

In a world full of bots and AI, how can we use human traits like curiosity, humour and pride to make our learning projects more effective? Us humans know that we should behave responsibly, eat healthy and exercise regularly. But look at us.

So, how about we stop telling people what to do and instead create irresistible behaviour-changing content for busy human beings?

This session will tell you:

• What sort of things humans like to hear about (spoiler - it's stories about humans)
• Who to consider when designing magical content (another spoiler - it's about finding the right humans)
• And how to design content that people can't help but respond to (not spoiling this one - you'll have to tune in)
• Featuring recent work from a selection of Acteon's clients.

Click for the recording of this webinar

See below for a PDF of the presentation and the raw text chat (needs Chrome, or other non-IE browser).