Five things we can learn about learning from TikTok, Kate Pasterfield and Michelle Roodt, Sponge

TikTok reached almost 13m Brits during lockdown, up from just 5.4m in Jan. This seismic adoption has caused an upsurge in short-form video sharing, a format the free platform is known for.

When added to trends seen at other social networks such as Instagram’s release of Reels and the ongoing advance of Facebook’s Workplace into – well – the workplace, we predict a much-needed shift in content creation to meet emerging learner expectations.

In this session you’ll learn:

  • How TikTok became so popular and why we should care
  • How short-form video is the new way to engage learners
  • Why multi-touchpoints trump the single learning module
  • The importance of tone of choice for connecting with our audience
  • How to build communities through learning campaigns

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