To Drive Engagement in L&D, Think Like a Marketer

Steve Finch, CDSM Interactive

Are people aware of the learning opportunities available at your organisation? How can you spark interest, boost learner participation and measure engagement in your L&D programmes?

It’s time to look to turn to our friends in marketing. 

After all, your marketing department has valuable experience in connecting with a target audience, maintaining their interest and influencing desired behaviour. 

In this session, you’ll discover:

  • Simple tactics to market your L&D
  • Methods for boosting engagement
  • How to formulate a plan for your marketing campaign
  • How to demonstrate the relevance of learning
  • Methods for evaluating the impact of your campaigns

Click here for the recording

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