From what you describe, I think we have a lot in common and so I'll be very interested in what else happens in this thread. I'd ceratinly be willing to share our current experiences in building a strategyas well as learning from you and others about overcoming some common pitfalls.
David, I'd certainly like to pick your brains some more, if you are happy for me to contact you?
Please feel free to email me at firstname.lastname@example.org
Thanks for replying and getting in touch. It's been quite a journey since I posted this discussion as I've left that employment but have been putting everything I've learned in to my new role.
I've moved in a community manager role and the community I've developed is about supporting learning for CIPD & ILM qualifications and provides a social environment for members to connect and share in-between any formal activity e.g. workshop.
It's been going now 8 months and we're really starting to see it add value and the challenges have been similar to my previous experiences in that it isn't about the technology but it is about people and behaviour.
Be good to get this thread going again but happy to discuss any element of it with you - feel free to get in touch email@example.com