Going for gold! How to create a winning learning campaign

Event Details

Going for gold! How to create a winning learning campaign

Time: March 8, 2018 from 10am to 11am
Location: Online
Event Type: webinar
Organized By: Donald H Taylor
Latest Activity: Mar 9

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Event Description

Going for Gold! How to create a winning learning campaign

Kate Pasterfield, Head of Innovation, Sponge UK

A learning campaign is the antidote to ‘one-and-done’ training, enabling organisations to achieve a specific goal using a combination of tactics over time.  When you get it right, a campaign can drive employee performance; make a tangible difference to customers and impact company results.

That’s exactly what happened at global insurance brand, AXA when they worked with digital learning provider, Sponge UK to implement an innovative learning campaign to transform customer service culture. The campaign has won three major awards and achieved outstanding business results, including a 113% increase in positive customer feedback.  

In this webinar, Learning Technologies Designer of the Year, Kate Pasterfield will unpack this fascinating case study and share practical tips you can use in your own organisation.

In this session, you will:

  • Explore the elements of a successful learning campaign
  • Discover the importance of experiencing the learner’s world
  • Gather tips for uncovering knowledge and skills gaps
  • Understand the importance of embracing the long game
  • Learn how to identify the measures that matter most


Kate Pasterfield, Sponge UK

Kate is a multi-disciplined thinker who pushes forward new ideas to enable organisations to make the most effective use of learning technologies. Her focus on user experience, coupled with her ability to get to the heart of the business requirement, is achieving measurable results for a wide range of global clients. Kate leads a team in research and development and she has pioneered virtual reality for learning, interactive 360° video, multi-device games and immersive simulations. She is the 2016 gold winner of Learning Designer of the Year at the Learning Technologies Awards.


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