Learning technologies for true behavioural change
Owen Rose, Managing Partner, Acteon, and James Woodman, Consultant, Acteon
Channel 4 used inspirational campaign-led e-learning to help meet key diversity objectives. At the heart of this success was a focus on learner engagement - through innovative learning formats that built authenticity and trust. James and Owen will share the Born Different story, and what they learned from it, as well as explaining the underlying principles that can be applied to any learning intervention:
- Linking learning to personal motivation
- Finding an authentic voice for your learning
- Choosing the right format
- Moving beyond 'one-hit' with a campaign for change
- Engaging senior leaders to drive success
Owen Rose and James Woodman
Owen Rose is a Managing Partner at Acteon, and works with major companies in many sectors providing consultancy and development on enterprise-wide technology-supported learning programmes. Owen advises on strategy, planning and implementation, guiding organisations through from concept to delivery. He leads Acteon's multi-award-winning work for HC-One, which has attracted industry recognition as best-in-class blended learning. Through many years' experience in the business, Owen has developed a practical set of tools to help organisations ensure that their learning drives engagement and empowers performance. Prior to joining Acteon in 1998, Owen worked in academia, researching and teaching in genetics at University College London.
James Woodman delivers award-winning targeted communication and learning solutions. He helps clients translate complex information into clear messages that support their key strategic objectives, finding the best ways to make knowledge accessible whilst meeting the requirements of the business. He enjoys the challenge of working with an organisation to identify its needs, and can engage with people at all levels to explore new territory and find innovative solutions. Before joining Acteon, James worked in NHS communications at one of the UK’s leading teaching hospitals. He began his career as a broadcast journalist at ITN, where he specialised in national and international stories about science, technology and medicine. This experience taught him how to ask the right questions of the right people, interpret the answers, and then present them in ways that appeal to the target audience. The Association for Healthcare Communications and Marketing selected his work as the winner in the ‘best media handling’ category of the Communicating Health Awards 2011.Most of James’ life outside work is spent with his young family — but when time permits he enjoys building things, writing, and distance running.
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