Join up the journey: Where learning engagement meets enablement, Olivia Lory-Kay and Lara Gobbi, Brightwave

The competition for your learners’ attention is ferocious. The experience economies turn learning solutions into content that’s too easy to ignore.

L&D must look to communications and PR to re-learn how to engage attention both sustainably and productively.

In our new LSG webinar, Brightwave share theory and case studies to explore how performance enablement can benefit from campaign thinking.

We’ll look in the blurry spaces where engagement meets enablement and show you the benefits of joining up the journey.

Register today to learn about:

  • The impact of neuroscience research on our understanding of engagement
  • Joining up the journey between communications and L&D to embed new behaviours
  • Crafting a learning brand to sustain broad organisational engagement
  • Moving from single-intervention learning to a campaign model of enablement…
  • …And how to build the campaign.

Click for the recording of this webinar

See below for a PDF of the presentation and the raw text chat (needs Chrome, or other non-IE browser).

Unfortunately the slides are too large to load here but if you would like a copy please email Rob Keery on

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