Like many of you will no doubt have done as well, I find myself once again in a battle of wills with the "brand police".
I have a view that templated, brand consistent development can only lead to content that is hard to deifferentiate by the learner further down the line. I have had a case here where 2 similar courses by topic also looked visually the same - end result, user insisting they had done their Data Protection Act training where in fact, they had completed Anti Money Laundering!.
So, my question is this: Is there any formal research on the validity of an approach where the content adopts a common branding, possibly using a templated approach? And can we prove that by offering a variety in the delivery is an advantage and not a disadvantage as the Intranet Comms people would have us believe?