Encouraging shy users for sharing knowledge on video webcasts



We are trying to put together videos of people within our organisation sharing knowledge and information about themselves and the roll they perform, much like BT's Dare2Share.  Initially reactions seemed quite good.


However when it came to the crunch very few people wanted to do it.  Mostly due to the fear of coming across poorly, shyness and the fear they would comprimise themselves.


Can anyone help with suggestions on how this could be overcome, and how to promote this as a useful activity and address their fears. 


We had drawn up a information sheet explaining how the videos would be taken, how editing can be used to smooth out the final product, and the benefits of using this type of tool.





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Hi Tim,

I don't know how long you have had this system in place, but perhaps the best way for this system to become the undoubted success it could be is to allow a 'viral' growth to take place.

Provide some really, really useful pieces of footage that would have a widespread appeal and then allow the workforce to identify the benefits of this approach for themselves - all things being equal a more progressive growth/implementation should result in a more stable user audience.

Hi Tim,

Can I suggest that you use a collage of footage with the individuals voice over. Or if they are not happy to use their voice get someone who is ok to do so. This way you could still share that individuals knowledge but not push them into doing something they feel uneasy about. The shots could incorportate the individual in their work environment, but not necessarily face on images. You could even use decent stock images suggesting the type of job/role they perform.

All the time remember whatever you ask them to do needs to be sold to them:- the benefits of doing it, sharing ideas, how much the company values them etc.

Hi Tim,

We at London South Bank University faced the same problem, when trying to get students to talk to camera about their experience on workplacements. One suggestion is to let students know in advance what questions an interviewer is going to ask and to prepare their response and rehearse it in advance. Another approach that has worked very well is to get two or three people together to discuss as a group, rather than video one individual.

Hi Tim

I do see what you mean in terms of people becoming self-conscious and worried about appearing in a video, but I wonder if there might be possible to reduce that stress.

I see a lot of our customers starting to use what I call ”rapid video”: low cost, point&shoot video to transfer video, that is then embedded into short e-learning modules for knowledge transfer.

What might help:
Removing the camera: We encourage people to use small cameras like the Flip camera. Quality is good enough and it removes the stress associated with standing if front of a huge camera with extra lights that makes it into a stressful experience.

Create context: I would suggest that the videos are embedded within a module and that instead of one large video of a person talking forever, the interviewer asks questions and each answer is separated into separate sections with a bit of text in-between. That moves the focus more on the video as part of the content instead of being “a video where X is talking”

If you in the same module could have several people appearing it also makes the whole video experience less threatening. It’s no longer about ”being on stage”, more about being a source of knowledge, someone with opinions within a context

Less professional: Interesting question is that this rapid approach with a less professional feel to it makes it easier to participate and also to see the finished result later. Keeping it simple to reduce the feeling of being “on stage” or “on TV”

As Chandra says, running it as a group discussion can work. In a sminlar way we've used video with regard to career development, interviewing people who've had an interesting career path in our organisation. We give them a set of questions in advance, then ask one of our placement students to set up a meeting, take the camera and record the interview. The questions come up as text defining a section of fottage, and the viewer just sees and hears the response . It seems easier for the interviewee, and is more like a conversation than the feel of a formal presentation with te onus on 'performance' - which can be intimidating.
We are intending to do a similar thing, but perhaps with a different perspective.

We are using a development day for all our support staff to create a short 3-5 minute video to promote their service to the rest of the workforce. They can also talk about some interesting facts about their service that others may not know. The whole activity is based on creativity, teamwork, service review, technology and communication. Each team will decide on the content, use their own devices - mobiles, digital cameras and digital camcorders, and edit in Windows Movie Maker. We will support them in using the devices and editing. The final plan is to roll out one video per team, per day so that they can be seen by everyone, instead of them uploading them all at the same time.

This is the plan - the reality may well be different!
Hi everyone,

Many thanks for all your reply's you have really given me some useful stuff that I can think about, and put into action.

We have been videoing procedures for a while, concentrating more on technical issues, but interviewing staff to get their knowledge on record is a new step for us.

My next step I think is to work on all these ideas, to get some video together, I think I might try a mixture of both the collage approach and the group video as these might help remove the barriers that have prevented this from taking off.

Thanks again for all your inputs

Hi all,

We're just starting down the video knowledge sharing road. Lars and Chandra's tips are seriously useful!

Thank you.



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