Hi Stephen, here are some links and notes that may be useful (from discussions with IBM, Siemens, Electronic Arts and others) http://www.careerinnovation.com/social-media-go-mainstream/
I also find Euan Semple's commonsense (and very experienced) advice on this topic useful: http://euansemple.com/theobvious/
Great, thanks Jonathan
I hear what you are saying about security and this will be an issue, but by far the biggest challenge will be getting people to participate. I've written a piece based on the thoughts of Harold Jarche Jane Hart and John Stepper to provide a theoretical and practical guide to collaboration through an enterprise social network: http://www.cih.org/resources/PDF/Policy%20free%20download%20pdfs/Le...
Hopefully this will provide you with a few ideas
Thanks for the tips David!
We are about to launch Yammer at our firm - a medium sized law firm in Melbourne, Australia. I've had to do a lot of work influencing our partners about the business case for Yammer but I think I am slowly getting there. I have mainly used the angle of the benefits of social business to get them across the line.
We got around the security issue with making an initial decision not to discuss any client information on Yammer. This limits collaboration opportunities on work our lawyers are doing but we thought it was the best way to launch it in the first instance as a forum to exchange more general learning, knowledge and expertise until poeple feel comfortable with it. If someone asks for an example of a particular document etc, staff will reply with a doc ID instead of attaching the document itself.
We spoke to Yammer about how they store our information and felt comfortable with their security measures.
I agree with David that the biggest challenge is getting poeple on there and contributing. Lawyers don't work out loud by nature, they are super conservative and hate making mistakes (especially in public!). We are getting around this by getting our leaders to make it ok to make mistakes internally (the idea of a safefail vs a failsafe - borowed from Harold Jarche via David Snowden). We are also demonstrating what can be shared. I also overhear conversations and ask people to jump on Yammer and continue them there. It's a mindset change which will take time, I am sure.
We decided to go with the paid version of Yammer so we could get more support and I have found that has been very helpful - I am part of the YCN - Yammer Customer Network and we get lots of support from Yammer employees. They offer ideas, answer questions etc. They do live what they preach.
We started with phase 1 - getting roughly 60 people out of 400 using it. They ranged from partners to management to support staff to graduates. Some of these people are now 'yampions' who are helping me launch Yammer.
I also got lots of help and advice from local organisations using Yammer and asked them about their experiences - eg National Australia Bank, AMP, Hall & Wilcox - they were all very happy to share which is what I love about social learning!
Here is a great blog post by Ryan Tracey re how to make Yammer a success in your organisation -
Please let me know if you have any questions and good luck!
Thanks Jasmine, appreciate you taking the time to help.
Were further on now, and are looking to take a similar phased approach with leaders of the business taking plunge first to hopefully drive acceptance and engagement with the social tool (which isn't Yammer!)
I found from looking at the market of social tools that they all offer similar functionality and it was more about choosing what was best for us now commercially, and from a security perspective.
We're looking to launch in October, so I'll maybe post an update or blog of my experiences (good or bad) once we're into it.
Thanks Dave, senior sponsorship is certainly my strategy. Fingers crossed!