Four practical tips for good learning design from the dark side of the gambling industry, Dr Philip Newall, University of Warwick and Charlotte Hills Saba Studio

Come through the looking glass and explore the techniques the gambling industry uses to get people playing, and to keep them hooked.

Gambling expert Dr. Philip Newall, Warwick University, will show you how they:
• Use dark nudges
• Pretend it’s simple to win
• Use highly targeted messaging
• Switch up the winnings

For every dark manipulation we uncover, Charlotte Hills, Saba and Warwick University, will share a practical tip on how to use these insights from behavioural science… but this time for good!

Click for the recording of this webinar

See below for a PDF of the presentation and the raw text chat (needs Chrome, or other non-IE browser).

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