Naughty but nice - the lessons L&D can learn from top copywriters, Tony Bartholomew Saba Studios

Copywriters are often the heroes behind some of the most influential media ever created. So as workplace learning becomes ever more about influencing and persuading, the working practices and creative techniques used in the advertising world can provide us with a model for our client solutions.


In this webinar, Tony Bartholomew will discuss the impact good copywriting can have when it comes to creating effective learning, and how L&D teams can utilise creative advertising techniques to engage with their clients.

  • What made some of the most successful campaigns memorable?
  • Why thinking like ad copywriters can better our projects
  • The difference good writing skills can make to projects
  • How copywriting skills can translate practically
  • The importance of tapping into the learner’s emotion

Tony is a learning and comms professional with over 15 years'​ experience designing and creating digital media. After being a learning designer for a number of years, he now enjoys providing consultative support on client programmes and growing productive, long-term collaboration.

Click for the recording of this webinar

See below for a PDF of the presentation and the raw text chat (needs Chrome, or other non-IE browser).

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