The benefits of using social media internally (especially around increasing brand awareness)


Hi,  As many of us are, I'm on my bandwagon of selling the benefits of social media internally withinan organisation.  There's a point coming up soon where we are looking at increasing our brand awareness that I think is an ideal opportunity. I'm putting together a business case which is the furthest we've got for a while so any views greatfully received!!

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Hi Fleur, Can you please clarify - are you trying to sell internally, the concept of using social media to increase brand awareness as part of your marketing strategy or are you looking to 'use social media internally' ie set up some type of internal intranet to enhance internal brand awareness? many thanks, Jonquil.



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