April 28

Job role

Market Strategist



About me:

I have worked in TEFL in both Spain (89-91)and Brazil (92-99). In 2000 I began pioneering work at Cultura Inglesa Online being responsible for the development of online teaching services for English Langauge as well as online computer adaptive tests. I then moved within the company to become Commercial Manager. CIOl became the number 1 player in the B2B market, counting amongst its customers Nestle, Embraer, Ambev, Halliburton, Kodak, CSN, Varig and Nokia. In 2005 I re-located to the UK, managing all operational aspects of e-assessement delivery for Ufi / learndirect, with the main contract being the Life in the UK Test service delivered on behalf of the UK Border Agency. In September 2010 I moved into Ufi's Market strategy team, with particular responsibility for e-Assessment and online retail.

Size of organisation (employees)

500 - 1000

Areas of professional interest

Blended learning, Content authoring and design, Human capital and talent management, Instructor-led training, Knowledge management, Gaming and simulations for learning, Learning management systems and methods, Measurement methods and technologies, Mobile learning, Organisational learning, Performance support technologies and methods, Skills assessment and competency mapping, Virtual classrooms, Workflow and process-embedded learning, My personal professional development, Social Media and learning



Matthew Paul White left a comment on Central & Local Government (UK)
"Hi, my name's Matthew White. I work for Ufi/learndirect. i have managed the delivery of the Life in the UK Test on behalf of UK Border agency for the last 4 1/2 years. The test is 100% online. I would be interested in talking to anyone with…"
Sep 21, 2010