Can't get you out of my head: using music to make messages stick, Owen Rose and James Woodman, Acteon Communication and Learning

Event Details

Can't get you out of my head: using music to make messages stick, Owen Rose and James Woodman, Acteon Communication and Learning

Time: April 29, 2021 from 10am to 11am
Location: Online
Event Type: webinar
Organized By: Donald H Taylor
Latest Activity: Apr 29

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Event Description

Can’t get you out of my head: Using music to make messages stick

Owen Rose and James Woodman, Acteon Communication and Learning

 

In a world full of distraction, it can be tough to find compelling ways to grab people’s attention, get messages through and make new ideas stick. So as communicators, how can we make our messages memorable?

 

Music can be a valuable tool. We’ve all experienced the power of music – to catch our attention, affect our mood, even to set our expectations. In this webinar, Acteon’s Owen Rose and James Woodman will share insight for harnessing the power of music to make learning and communications campaigns more effective.

  • Why is music effective for making messages memorable?
  • How do you choose appropriate music?
  • How can music be integrated into a communication campaign?

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Owen Rose is a Managing Partner at Acteon and leads work in consultancy and content development. He has been instrumental in developing Acteon’s approach to creating engaging, impactful communication and learning solutions. Working with a wide range of international clients in many sectors, Owen has led the introduction of insights from behavioural science into L&D, and guided multiple award-winning projects. Prior to joining Acteon, Owen worked in academia, researching and teaching in genetics at University College London.

 

James Woodman is a Partner at Acteon, leading communication and learning projects with clients across a variety of sectors. His award-winning work is inspired by insights from advertising and behavioural science, and successfully demonstrates that you get better results when you challenge conventional wisdom. Before joining Acteon, James was a journalist at ITN, where he specialised in national and international stories about science, technology and health.

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Comment by Elena Elizondo on April 22, 2021 at 15:58

I'm really looking forward to this webinar! I had this "feeling" that we could learn with music (personal experience with language learning, I remembered the lyrics of a song of a language I haven't spoken in almost 10 years). I've included it in my "mémoire" as a perspective to explore back in 2006. :)

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