Can’t get you out of my head: Using music to make messages stick
Owen Rose and James Woodman, Acteon Communication and Learning
In a world full of distraction, it can be tough to find compelling ways to grab people’s attention, get messages through and make new ideas stick. So as communicators, how can we make our messages memorable?
Music can be a valuable tool. We’ve all experienced the power of music – to catch our attention, affect our mood, even to set our expectations. In this webinar, Acteon’s Owen Rose and James Woodman will share insight for harnessing the power of music to make learning and communications campaigns more effective.
Owen Rose is a Managing Partner at Acteon and leads work in consultancy and content development. He has been instrumental in developing Acteon’s approach to creating engaging, impactful communication and learning solutions. Working with a wide range of international clients in many sectors, Owen has led the introduction of insights from behavioural science into L&D, and guided multiple award-winning projects. Prior to joining Acteon, Owen worked in academia, researching and teaching in genetics at University College London.
James Woodman is a Partner at Acteon, leading communication and learning projects with clients across a variety of sectors. His award-winning work is inspired by insights from advertising and behavioural science, and successfully demonstrates that you get better results when you challenge conventional wisdom. Before joining Acteon, James was a journalist at ITN, where he specialised in national and international stories about science, technology and health.
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