5 things we can learn about learning from TikTok

Kate Pasterfield, Head of Learning Strategy, Sponge

Michelle Roodt, Learning Experience Consultant, Sponge

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TikTok reached almost 13m Brits during lockdown, up from just 5.4m in Jan. This seismic adoption has caused an upsurge in short-form video sharing, a format the free platform is known for.

When added to trends seen at other social networks such as Instagram’s release of Reels and the ongoing advance of Facebook’s Workplace into – well – the workplace, we predict a much-needed shift in content creation to meet emerging learner expectations.

In this session you’ll learn:

• How TikTok became so popular and why we should care
• How short-form video is the new way to engage learners
• Why multi-touchpoints trump the single learning module
• The importance of tone of choice for connecting with our audience
• How to build communities through learning campaigns

Kate Pasterfield is a ‘creative powerhouse’ with 16 years of experience in digital learning, her pioneering work with global clients, (Tesco, Royal Mail, GSK, Axa, IKEA), harnesses the latest technologies and thinking to address real-world performance challenges. In 2016, Kate was awarded Learning Designer of the Year and named Learning Professional of the Year in 2017.

Michelle Roodt is a Learning Experience Consultant at Sponge, with the rare ability ​to cut through a learning challenge of any scale. ​ From large-scale programmes, to business simulations and social learning, Michelle brings creative originality to solve the toughest learning and culture challenges. ​ She has been shortlisted for the Learning Technologies Awards 2020 Learning Designer of the Year.

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