Creating magical content for human beings

Event Details

Creating magical content for human beings

Time: March 21, 2019 from 10am to 11am
Location: online
Event Type: webinar
Organized By: Donald H Taylor
Latest Activity: Mar 21, 2019

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Event Description

Creating magical content for human beings

Rebecca Trigg, Learning and Communication Consultant, Acteon

Are you a human? If so, make yourself a cup of tea, grab a biscuit and join us on 21 March for a webinar about people just like you. 

In a world full of bots and AI, how can we use human traits like curiosity, humour and pride to make our learning projects more effective? Us humans know that we should behave responsibly, eat healthy and exercise regularly. But look at us.

So, how about we stop telling people what to do and instead create irresistible behaviour-changing content for busy human beings?

This session will tell you:

  • What sort of things humans like to hear about (spoiler - it's stories about humans)
  • Who to consider when designing magical content (another spoiler - it's about finding the right humans)
  • And how to design content that people can't help but respond to (not spoiling this one - you'll have to tune in)
  • Featuring recent work from a selection of Acteon's clients.


Rebecca is an experienced Acteon consultant with a love of words and an interest in people. She’s got a background in employee communications and project management, but her passion is working out why people act the way they do. She gets a lot of her inspiration from being a mum to two headstrong, pre-teen daughters…


Rebecca creates learning and communications that get people thinking, talking and sometimes laughing. She absorbs information, which makes her difficult to win an argument with but great to have on a quiz team.

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