Creative compliance: embedding ethical culture in AstraZeneca’s DNA

Event Details

Creative compliance: embedding ethical culture in AstraZeneca’s DNA

Time: March 7, 2019 from 12pm to 1pm
Location: Online
Event Type: webinar
Organized By: Donald H Taylor
Latest Activity: Mar 7, 2019

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Event Description

Creative compliance: embedding ethical culture in AstraZeneca’s DNA

Louise Vamvoukaki, Global Sustainability Education and Engagement Lead, AstraZeneca

Brayley Pearce

Learning Solutions Specialist, Sponge


Just as DNA contains the genetic instructions for building a life form, learning is a foundation from which people and businesses can grow. Recognising this, global biopharmaceutical company, AstraZeneca, partnered with custom digital learning provider, Sponge, to help embed its Code of Ethics firmly into the company’s genetic make-up.

Far from what can often be thought of as ‘boring’ compliance training, AstraZeneca wanted a creative learning solution that would transcend physical and cultural barriers to engage more than around 60,000 employees in over 100 countries worldwide to live and breathe the company’s values and ethical principles. Drawing on this real-life case study, the session will cover:

  • Shifting compliance from a ‘must do’ to a ‘want to do’ activity
  • Rethinking the design and user experience of compliance solutions
  • Taking a campaign-based approach to compliance

Louise Vamvoukaki

Louise is a passionate advocate of evolving learning with the future in mind. Heading up Education and Engagement for Global Sustainability at AstraZeneca, she looks to demystify and engage learners in compliance training, including an annual course which rolls out to over 78,000 globally. She has not only introduced simpler, bite-sized, mobile first courses and a social learning platform, but, as a passionate storyteller, she has been able to help transform the way her function talks to the business, turning what could be a whole lot of legalese into a simpler way of working.

Brayley Pearce

Brayley loves telling stories, and it's through storytelling that he believes people learn the best. Combining his background as a business psychologist with more than 25 years’ experience as an instructional designer, Brayley focuses on the learners' reality. For him, elearning stands for the ‘6 Es’ of emotional, exciting, empathetic, entertaining, engaging and enlightening. Using this vision of digital learning, Brayley creates outstanding learning experiences for global brands to unleash the potential of their people and deliver on their business goals. 

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