Mark Weber, Chairman, Atticmedia Ltd
With the advent of smartphones and tablets we are increasingly able to work anywhere. How do we develop leaning approaches to take advantage of these changes, and at the same time answer the increasing demand for developmental assistance at any time? The answer has to be more than simply porting existing, older eLearning content. This always on, mobile world is changing how learning in the workplace operates. Mobile permits sharing and peer to peer learning in ways not possible before. It places the world at anyone's fingertips - a world of masses of content but little quality control.
This seminar investigates ideas and approaches to how we can take advantage of these major changes, and ensure that they actively contribute to the learning and development needs of our workforce.
Mark founded Atticmedia in 1996. Atticmedia focusses on the development of high quality interactive learning content, priding itself on combining the best of visual creativity with technical creativity. Atticmedia initially delivered both on brand marketing and learning, but from about 2003 focussed ever more on learning and learning communications. My role in Atticmedia was, as well as CEO, generating ideas, strategy and consultancy to our clients. In 2007 I sold to BDP Media, and in 2010 lead a management buyout, re-establishing Atticmedia as an independent agency. I am now the chairman of Atticmedia.