Four practical tips for good learning design from the dark side of the gambling industry
Dr Philip Newall, Post-doctoral Researcher, Applied Psychology, University of Warwick
Charlotte Hills, Psychology PhD student, University of Warwick and Digital Learning Consultant, Saba Studio
Gambling expert Dr. Philip Newall, Warwick University, will show you how they:
• Use dark nudges
• Pretend it’s simple to win
• Use highly targeted messaging
• Switch up the winnings
For every dark manipulation we uncover, Charlotte Hills, Saba and Warwick University, will share a practical tip on how to use these insights from behavioural science… but this time for good!
Philip is a postdoctoral researcher in engineering psychology at WMG, University of Warwick and a former professional poker player. He is interested in how principles of behavioural science affect the marketing of gambling and financial products. He completed a Ph.D. in Economics at the University of Stirling and a M.Sc. in cognitive and decision sciences at University College London.
Charlotte is an award-winning learning designer and published research assistant. Specialising in medical content, Charlotte uses adult learning principles from neuroscience and psychology literature to create effective learning and drive adoption. Charlotte is currently completing a PhD in Psychology at Warwick University.
Add a Comment