Four practical tips for good learning design from the dark side of the gambling industry, Dr Philip Newall, University of Warwick and Charlotte Hills, Saba Studio

Event Details

Four practical tips for good learning design from the dark side of the gambling industry, Dr Philip Newall, University of Warwick and Charlotte Hills, Saba Studio

Time: April 4, 2019 from 12pm to 1pm
Location: Online
Event Type: webinar
Organized By: Donald H Taylor
Latest Activity: Apr 4

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Event Description

Four practical tips for good learning design from the dark side of the gambling industry

Dr Philip Newall, Post-doctoral Researcher, Applied Psychology, University of Warwick

Charlotte Hills, Psychology PhD student, University of Warwick and Digital Learning Consultant, Saba Studio

Come through the looking glass and explore the techniques the gambling industry uses to get people playing, and to keep them hooked.

Gambling expert Dr. Philip Newall, Warwick University, will show you how they:
 
• Use dark nudges
• Pretend it’s simple to win
• Use highly targeted messaging
• Switch up the winnings

For every dark manipulation we uncover, Charlotte Hills, Saba and Warwick University, will share a practical tip on how to use these insights from behavioural science… but this time for good!

Philip is a postdoctoral researcher in engineering psychology at WMG, University of Warwick and a former professional poker player. He is interested in how principles of behavioural science affect the marketing of gambling and financial products. He completed a Ph.D. in Economics at the University of Stirling and a M.Sc. in cognitive and decision sciences at University College London.

Charlotte is an award-winning learning designer and published research assistant. Specialising in medical content, Charlotte uses adult learning principles from neuroscience and psychology literature to create effective learning and drive adoption. Charlotte is currently completing a PhD in Psychology at Warwick University.

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