Join up the journey: Where learning engagement meets enablement

Olivia Lory-Kay, Senior Consultant and Lara Gobbi, Head of Visual Design, Brightwave

The competition for your learners’ attention is ferocious. The experience economies turn learning solutions into content that’s too easy to ignore.

L&D must look to communications and PR to re-learn how to engage attention both sustainably and productively.

In our new LSG webinar, Brightwave share theory and case studies to explore how performance enablement can benefit from campaign thinking.

We’ll look in the blurry spaces where engagement meets enablement and show you the benefits of joining up the journey.

Register today to learn about:

• The impact of neuroscience research on our understanding of engagement
• Joining up the journey between communications and L&D to embed new behaviours
• Crafting a learning brand to sustain broad organisational engagement
• Moving from single-intervention learning to a campaign model of enablement…
• …And how to build the campaign.

Olivia with extensive experience as a writer, director and producer within the film industry offers an inspirational and creative perspective for our clients as they build an effective digital learning blueprint. Focusing on strategic communications and the role of emergent technologies she successfully melds business needs with creative solutions and innovative approaches. Her consultancy expertise is broad and encompasses

• Stakeholder engagement / management
• Business development / marketing
• Workshop design / development
• Thought leadership
• Comms campaigns

Lara has 10 years of multidisciplinary design experience - her expertise spans display advertising, digital comms solutions / campaigns, social media channels and brand development. Working with many of the world's leading companies such as Nike, HP, Microsoft, Google, Universal and Panasonic she is focused on providing clients with outstanding and compelling visual solutions. At Brightwave she is responsible for design integrity across all products and platforms.