Make it matter – creating learning experiences that promote behaviour change

Owen Rose, Managing Partner, Acteon Communication and Learning

As L&D professionals, we’re in the business of behaviour change – helping our learners do the things they need to make them and their organisations more successful. But changing behaviour is hard to do. We humans know that we should behave responsibly, eat healthily and exercise regularly… so why don’t we?

Join Owen Rose of Acteon Communication and Learning as he draws on examples from advertising to consider how we can use human traits like curiosity, humour and pride to make our learning messages matter? How do we move from telling people what to do and instead create irresistible behaviour-changing content for busy human beings.

This session will help you consider:

• How to think differently about changing behaviour in your organisation.
• How to tap into human emotions to shift actions.
• What we can learn from behavioural science and the advertising industry.
• How to make ‘important but dull’ requirements like compliance and induction matter to your audience.