• Sep 6, 2012 from 11:00am to 12:00pm
  • Location: Online
  • Latest Activity: Aug 31, 2021

Mobile learning: developing an enterprise wide global programme

Trevor Drawwater  - Manager Excellence Global Learning Support at Jaguar Land Rover Academy and Dominic Mason, Head of Mobile at LINE

 

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Password: Lsg2012

 

Jaguar Land Rover, with partners LINE Communications, are rolling out a global programme to enable mobile channels to be used effectively for self-paced learning, for performance support, and as a point of sales tool, used alongside customers to demonstrate product features. Central to this programme is the Mobile Enterprise Platform, an innovative enterprise level architecture that can be adapted to solve a wide range of business challenges, as well as creating stand-alone mobile apps. Hear firsthand how this global organisation is:

 

  • Implementing a learning strategy that includes mobile as a channel
  • Developing apps that can be managed at scale
  • Using tools and processes to enable apps to be developed at speed with no specialist programming or design skills
  • Addressing enterprise level issues such as security, translation and multi-devices
    Realising the benefits of mobile in the busines

 

Trevor has worked in the motor industry for 38 years, starting as an apprentice in 1974.  Working in the Dealer Network Fleet, he then moved into training in 1996 as a motor vehicle lecturer at Peterborough College.  Trevor has worked for Jaguar Land Rover (JLR) training for 12 Years. Initially in technical training followed by managing international training delivery and in recent years managing the JLR learning management system, ‘Excellence’. This project included the roll-out to 160 countries in 11 languages.  Trevor now has the exciting task of working with the global markets to roll-out the use of mobile technologies.

 

Dominic has worked in mobile for over 15 years and has vast experience of strategic consultancy and multi-platform delivery for global clients such as Capita, Lloyds, Pepsico, Telenor, Yum! Group, Nintendo and Nokia. Dominic oversees all consultancy and development projects for LINE’s mobile clients and is product manager for LINE’s Mobile Enterprise.

 

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