Webinars

Naughty but nice – the lessons L&D can learn from top copywriters, Tony Bartholomew, Saba Studio

Created by Donald H Taylor (See other events)
  • Mar 26, 2020 from 10:00am to 11:00am
  • Location: Online
  • Latest Activity: Aug 31, 2021

Naughty but nice – the lessons L&D can learn from top copywriters

Tony Bartholomew, Solutions Consultant, Saba Studio

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Copywriters are often the heroes behind some of the most influential media ever created. So as workplace learning becomes ever more about influencing and persuading, the working practices and creative techniques used in the advertising world can provide us with a model for our client solutions.

 

In this webinar, Tony Bartholomew will discuss the impact good copywriting can have when it comes to creating effective learning, and how L&D teams can utilise creative advertising techniques to engage with their clients.

  • What made some of the most successful campaigns memorable?
  • Why thinking like ad copywriters can better our projects
  • The difference good writing skills can make to projects
  • How copywriting skills can translate practically
  • The importance of tapping into the learner’s emotion

Tony is a learning and comms professional with over 15 years'​ experience designing and creating digital media. After being a learning designer for a number of years, he now enjoys providing consultative support on client programmes and growing productive, long-term collaboration

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Making personalized, collaborative learning a reality 
Joel Hellermark, CEO & Founder, Sana Labs 
 
Collaboration and personalisation are two trends that dominate contemporary thinking about workplace learning. 
 
Collaborative learning involves synchronous, interactive live sessions with groups of learners, and is powered by social dynamics and community. 
 
Personalization focuses on self-paced instruction that responds to the unique needs of every learner, and is powered and scaled by AI. 
 
Is it possible to combine these two? According to Joel it is. In this session, he will explore what it means to combine these two approaches in entirely new ways—using social dynamics to increase engagement while responding to each learner’s needs to improve learning outcomes. Join us to explore the exciting possibilities of personalized, collaborative learning.
 
Registration link to come