To drive engagement in L&D, think like a marketer
Steve Finch, Customer Success, Thinqi
Are people aware of the learning opportunities available at your organisation? How can you
spark interest, boost learner participation and measure engagement in your L&D
It’s time to look to turn to our friends in marketing.
After all, your marketing department has valuable experience in connecting with a target
audience, maintaining their interest and influencing desired behaviour.
In this session, you’ll discover:
● Simple tactics to market your L&D
● Methods for boosting engagement
● How to formulate a plan for your marketing campaign
● How to demonstrate the relevance of learning
● Methods for evaluating the impact of your campaigns
Steve Finch is the Head of Customer Success at Thinqi, the smarter learning system. With a background in programme delivery and customer success, Steve has been helping organisations deliver effective blended learning programmes for over 20yrs. Steve's passion for learning & development has been instrumental in helping global brands (Honda, BMW, Allianz & Oxford University) achieve success with digital content and platforms.
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