Developing a digital language for learning
Mark G Weber, Chairman, Atticmedia
This talk looks at the many characteristic ways in which digital is used by those we think of as 'digital natives', or alternatively, generation Y, a generation that has grown up with digital rather than discovering it at a later age. It then asks what can we learn from this and how can we apply it to our design of digital learning resources. It concludes with some practical suggestions on what that might mean in relation to developing digital learning.
- Relevant trends in digital as a whole
- Relevant digital behaviours of generation Y
- How we can apply this to our learning design
- Unresolved issues and challenges
Mark G Weber
In 1996 Mark founded Atticmedia and built it up to become one of the UK’s top 100 digital agencies, specialising in the development of eLearning. Mark helped a huge number of clients develop creative and powerful eLearning approaches and content, from pre-school educational games to major corporate training initiatives. Mark lead the conceptualisation and oversaw the development of eLearning in the following areas:
• Financial: eLearning development for PwC, Prebon Yamane, ICAEW, APACS and others • Broadcast: educational content for all ages and all school curriculum subjects, incl. BBC, Ch4 • Publishing: educational resources for Pearson, Harper Collins and others
• Heritage: numerous lifelong learning resources for museums, galleries and archives • Government: educational and lifelong learning resources for DCSF, DFID, DTLR and others
• Education: teacher training and support materials for TTA, IOP, IOM and others
• International development: English language learning in Bangladesh, Health training in Tanzania
Mark is now Chairman of Atticmedia, freeing him up to be involved in a wide variety of consultancy projects. He has recently completed developing a digital strategy for Save the Children UK, and is currently involved in a developing various learning and business strategies across a variety of different areas.
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